YBE Business Essentials


Are you wondering why your passion and experience in supporting families isn't translating into a steady stream of clients and a sustainable income? Are you worried you won't be able to continue doing what you love as a childbirth professional without going to business school and getting a marketing degree? YBE's Birth Business Essentials simplifies the hard stuff and gives you practical and actionable steps you can take to help your birth business thrive!

what you learn in the training

  • Learn how to create an authentic brand to attract and retain your ideal client.
  • Learn how to initiate and perpetuate referrals to fuel new leads and build quality community relationships.
  • Learn how to create value with a variety of products and services to meet the needs of your clients and increase your profits.
  • Learn how to price your products and services competitively.
  • Learn how to conduct successful consults and sales calls.
  • Learn simple and effective marketing techniques.
  • Learn the essentials of online presence and how to create and implement effective social media strategies.

Complete Business Essential Course Coming Soon!

Module 1 - "Building Your Brand" Available Now!

what you get in "building your brand"

Immediate Access to Complete Online Training

  • 1.5 hour pre-recorded webinar with Q&A.
  • Access to the Private BE Facebook Community
  • Learn how to define your product and your message.
  • Learn how to identify who your ideal client is and how they connect with your passion and mission.
  • Learn the value of your story and how to use it to develop your brand image.
  • Learn about what media is and how to select the appropriate platform to get your message to your clients.
  • Create a powerful vision statement to fuel your overall branding.

Birth Business Essentials really takes a deeper look into what a business owner needs to do to understand and market to their audience in a tangible and understandable way. This is by far one of the best, most helpful, and thorough workshops on branding and business building that I have taken.
— Devon Mullins www.atfirstsightdoula.com